MHP Group — Brand Identity + Guidelines
MHP Group approached enBrand to create a striking new identity that could unite MHP, Mischief and Accord under one master brand. The logo needed to capture the group’s multi-faceted expertise and bring its specialist agencies together seamlessly, while still allowing each part of the business to retain its own distinct role and energy.
The Solution
We created a bold, flexible identity system built around connection, movement and integration. The logo expressed multiple perspectives coming together as one, reflecting the breadth of skills across MHP Group. A sharper visual system and brand architecture gave the group greater presence while allowing MHP, Mischief and Accord to sit confidently within it.
The lockup
The Result
The rebrand gave MHP Group a clearer, stronger and more unified identity. It created a confident master brand that connected the three agencies while preserving their individual character. The result was a contemporary system that works across digital, presentation and communications, reflecting the intelligence, energy and ambition of a modern integrated communications group.
