MyCo — Brand Identity + Guidelines
MyCo needed a brand identity and campaign world that could speak to a new generation of creators, fans and communities. Built around content ownership, rewards and participation, the brand had to feel less like a platform and more like a movement. The challenge was to create a flexible visual system that could work globally across app, social, OOH, live events, creator campaigns and merchandise — while feeling energetic, rebellious, youth-led and culturally relevant.
The Solution
We created a bold modular identity built around the power of “my” — a direct expression of ownership, individuality and participation. The distinctive MyCo mark became a flexible graphic device, motion language and campaign sign-off. The updated look pushes the brand into a darker, more cinematic world: urban nightscapes, reflective surfaces, branded streetwear, MyCo green light streams and confident youth photography. The result is a visual system that feels global, fashion-led and alive with creator energy.
The Result
The final brand system gives MyCo a distinctive, scalable identity with real cultural momentum. It works across digital, social, outdoor, motion, merchandise and creator-led campaigns while staying instantly recognisable. The updated campaign direction elevates MyCo from a content platform into a global youth movement — bold, cinematic, desirable and built for the generation watching, creating, sharing and shaping what comes next.
