Chainge — Brand Identity + Pitch Deck
Chainge approached enBrand to create a brand identity for a new London fitness concept built around its own constantly evolving style of HIIT training. The brand needed to feel energetic, challenging and highly motivating, while standing apart from traditional gyms and boutique studios. It had to capture the intensity of the workout, the atmosphere of the studio and the sense of physical and mental focus created by training with others.
The Solution
We created a bold, high-impact identity inspired by movement, energy and transformation. The geometric mark gave Chainge a strong and memorable visual symbol, while the sharp typography and powerful colour palette created instant recognition across signage, clothing, interiors and digital touchpoints. The brand was designed to feel immersive and motivating, reflecting the studio’s use of lighting, visual effects and music to create a workout experience that felt exciting, focused and different every time.
The Result
The identity gave Chainge a distinctive launch platform and positioned it as a fresh, high-energy fitness experience. It captured the workout’s variety, intensity and group motivation, helping the brand appeal to everyone from beginners to elite fitness enthusiasts.
A word from the client – Darren Dryer — Founder
“It's been a pleasure working with The Tidy Agency. They guided us through the world of brand identity & brand creation! Not only has the work they've produced for us been of an exceptionally high standard and very creative but they've also been great to deal with. Always there on the end of the phone or replying to our emails. We look forward to a long and exciting working relationship.”
