Irene Forte Spas — Brand Identity / Collateral Design
Irene Forte Spas needed a refreshed identity system for its spa offering, formerly Rocco Forte Spas. The brief was to evolve the brand with a new spa logo and a refined suite of printed collateral that felt aligned with Irene Forte Skincare, while still reflecting the individuality and elegance of each hotel.
The Solution
Using the existing Irene Forte logo as a foundation, enbrand created a distinctive spa identity with a more considered, luxury-led feel. Bespoke patterns were developed with subtle influences from each hotel, giving every spa its own character while maintaining consistency across the wider brand. This visual language was then applied across brochures, appointment cards, consultation forms and supporting marketing materials.
Inspiration
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Results
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
The Result
The final identity gave Irene Forte Spas a cohesive and elevated brand presence across multiple locations. The logo, patterns and collateral system created a polished guest experience, helping each spa feel premium, considered and connected to the wider Irene Forte world.
From the founder Irene Forte —