MHP Group — Brand Identity + GuidelinesMHP Group approached enBrand to create a striking new identity that could unite MHP, Mischief and Accord under one master brand. The logo needed to capture the group’s multi-faceted expertise and bring its specialist agencies together seamlessly, while still allowing each part of the business to retain its own distinct role and energy.
The SolutionWe created a bold, flexible identity system built around connection, movement and integration. The logo expressed multiple perspectives coming together as one, reflecting the breadth of skills across MHP Group. A sharper visual system and brand architecture gave the group greater presence while allowing MHP, Mischief and Accord to sit confidently within it.
The lockup
The ResultThe rebrand gave MHP Group a clearer, stronger and more unified identity. It created a confident master brand that connected the three agencies while preserving their individual character. The result was a contemporary system that works across digital, presentation and communications, reflecting the intelligence, energy and ambition of a modern integrated communications group.
