Arthur— Brand Identity + Guidelines
Arthur, one of London’s most successful financial and insurance recruitment firms, approached us to rebrand their business with a sharper, more contemporary identity. The challenge was to create a brand that retained the trust and credibility expected within specialist recruitment, while giving Arthur a more distinctive, confident and modern presence in a highly competitive sector.
The Solution
After extensive design development, we created a bold new identity centred around a contemporary and versatile logo mark. The visual language was designed to feel precise, intelligent and commercially focused, reflecting Arthur’s expertise in financial and insurance recruitment while moving the brand away from the predictable stereotypes of the category. The identity gave Arthur a clearer voice, stronger recognition and a more flexible system for use across digital, print, office environments and marketing campaigns.
The Result
The rebrand gave Arthur a clearer, more memorable market position and a visual identity with real commercial stretch. Since launch, the new look has helped the business present itself with greater confidence, open up new opportunities and appeal to a broader range of clients and candidates across the financial and insurance sectors
