PREMIER PADEL — Brand Identity + Guidelines + DIGITAL SUPPORT To create a distinctive brand identity for Premier Padel, the official global professional padel tour. The challenge was to establish a recognisable visual presence for a rapidly growing sport, balancing the energy and ambition of professional competition with the credibility of an international sporting organisation.
The SolutionDrawing inspiration from the geometry of a padel racket, we developed a distinctive five-point star alongside a complementary ‘P’ symbol. Together, these created a confident, versatile identity designed to work across everything from global tournaments and broadcast to digital platforms and merchandise.
The Brandmarks
The ResultSince the identity launched in 2022, Premier Padel has grown from eight tournaments across seven countries to a global tour with 25 events scheduled across 17 countries in 2026. Its Instagram community has reached almost 1.9 million followers, while padel itself has grown into a sport played by over 40 million people across 191 countries and territories.
Throughout this extraordinary expansion, the identity has remained a distinctive and consistent visual presence, helping establish Premier Padel as one of the most recognisable names in professional padel.
40M+
Padel players worldwide
1.9M
Instagram followers
244+
Territories with Premier Padel broadcasts
191
Countries and territories where padel is played
Figures as of October 2026. Instagram followers are approximate; worldwide participation figures are from the FIP.
“A distinctive identity for a new era of global padel.”
