FIVE NINE LIVING — Brand Identity + GuidelinesFive Nine Living, part of Fresh Property Group, needed a contemporary new identity for its privately rented accommodation portfolio across the UK. The brief was to create a brand that felt modern, confident and distinctive, helping Five Nine Living stand out in a competitive property marketplace.
The Solutionenbrand created a bold identity centred around a distinctive “59” monogram. Through instinct, we recognised the need for the brand to feel more desirable and ownable, not just functional. The architectural mark gave the identity strength, flexibility and instant recognition across signage, digital, print and marketing collateral.
The new icon
The ResultThe new identity gave Five Nine Living a more confident and contemporary brand presence. By combining strategic understanding with instinctive creative direction, enbrand added value by creating a visual system that felt credible, commercially stronger and built to stand apart in the rental living sector.
